Marketing Phases

Subject: Marketing Phases Fri Jul 18, 2008 5:52 am

I posted this to another forum and thought I would share it here with you. Comments please. Thank you.

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I believe there are phases of marketing. It starts out with the "oh crap" and ends with "well done".

The
"oh crap" is when you realize that you and only you are responsible for
getting your book into the hands of the public; and you don't any of
the knowledge and expertise you need. You then move towards actually
learning what basic marketing is all about. Next you have to learn how
to apply it to selling a book. Then there is learning how to apply that
to the genre of your book. Marketing for fiction and non-fiction is not
the same. I don't care what anyone says. It just isn't. Even marketing
within those genres is different.

After the knowledge comes
the application of what you have learned. I hope you have learned it
well, because it is a jungle out there: literally. Everyday you hear of
someone doing something different from what you learned or even from
what you are doing. Should you try that? Should you abandon what has
been working for something new that might bring in better results? Then
again, it may not. Decisions, decisions, decisions.

So now you
are applying your knowledge. Now the waiting begins. Does it work? Have
you learned all there is to know? Have you chosen the right path of
marketing? How long will it take? Should I start pulling my hair out
now or wait six months?

Marketing is like everything else. What
you put into it is what you get out of it. I don't mean just the time.
I mean the effort and the expertise. No matter how much time you put
into your marketing if you haven't learned what is best for your book,
your genre, you will be pulling your hair out (if you have any left by
now) for years.

So sit down. Make a list of your marketing
phases. Then take each one and decide what needs to be done. Lastly, do
it! That is when the well done comes into play.

That's all there is to marketing.

Good Luck! And happy marketing!
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Subject: Re: Marketing Phases Fri Jul 18, 2008 11:09 am

You forgot to mention the expense. lol
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Three Star Member Joined : 11 Jan 2008 Posts : 150

Good summary of the phases most writers go through. It is always a cold realization when you turn from "writer" to "marketer." However, as I've realized, it can be quite fun if you apply the same creative juices.
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Subject: Re: Marketing Phases Mon Jul 21, 2008 12:13 am

I agree with you, Peter. It is fun trying to come up with something creative. Sometimes overwhelming, but always gratifying when it comes to fruitition. Thanks for the input.
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